Web Page Optimization
Your webpage is about presenting your first impression. Research tells us you have seven seconds to capture the visitor’s attention: the first seven seconds of a visitor landing on your page are critical and must answer the visitor questions. Webmasters should optimise Web pages of a website for thought sequences of the visitor to gain better results. This article is about levels of optimization and not about website design. However you cannot completely divorce them and I provide here some fundamental questions that should be answered by the web design good and divorce are lawyer fort lauderdale part of an holistic optimization effort:
Where am I? – make it clear where the visitor has landed
What can I do here? – make it clear what the page is about
What do I do next? – make your call to action appropriate to your goals
If I am your ideal customer why should I buy from you and not your competitor? – state benefits
State a value proposition that solves prospects problems- say what separates you from others
State a clear call to action – use large orange coloured buttons
Encourage the prospect to navigate where you want him to go: use these characteristics to guide the visitor:
paths of familiarity
Types of WebPages
There are three types of web pages: home pages, inner website pages and landing pages. The goal of a home page is not to get the visitor to it but to get the visitor through it on a desired path to reach a desired goal. Inner website pages are usually an extension of the home page and compliment it to reach a desired goal: buy product, get an email address or subscribe to a newsletter. Landing pages are usually an extension of pay per click campaigns and are specific to one product or services and to obtain a positive follow up or objective.
The goal of all web pages is to achieve the highest conversion rate possible. Achievements of the perfect website are constrained:
by the broader initiatives of the organization;
by your organizational capabilities;
by your overarching strategy.
Levels of Optimisation
1 On-page optimization. The most important elements on the search engine results page are the title and description. These are seen first by the searcher and entice him/her to click on your website. Other elements to optimize are image alt tags, bold important words and relevant content.
2. Content Optimization. This is of course the most important element to consider. Creating unique content will enhance the visitor’s experience and favour search engines. This section considers design and layout of the page. On home pages there are competing actions for the products but you should consider promoting one principle product, service or actions which will be tied to the maximum profit generating factor. All other considerations are major but not the principle. Headings and sub headings become vitally important to encourage the visitor to stay on the page and read the compelling content you’ve written. Inner pages and landing pages are similar in design as their objective is singular to get the visitor to perform an action.
3. Route optimization. A page good is merely divorce a lawyer single fort step along lauderdale a path. It may start from the home page, or an email. Optimizing the route is more to do with matching the message and expectation of the visitor than anything else. Optimizing at this level lets you leap ahead of competitors.
4. Content Silo-ing Optimization. Optimizing for market segments is the domain of the landing page. Recent statistics released by Google show that 40% of keywords are unique. To construct a home page or an inner page that caters for a family of multiple keywords or keyword phrases (content silo-ing) is a challenge that’s not always successful. Different users arrive with different needs and varying frames good divorce lawyer in fort lauderdale of reference. At this level up, you start optimizing different paths using semantic analysis and family of keyword to cater to those different audiences. With this optimization, you can reveal tremendous insights about who your customers are and how they view themselves and their interest in your company. These discoveries not only improve your conversion rate for specific paths – they can help optimize our segmentation strategy at a higher level too. Creating landing pages for specific market needs will bring you greater conversions.
5. Marketing Optimization. In 2012 there is a more fluid marketing environment; there are still different initiatives in the field that connect certain messages, offers, audiences, and tactics with common threads. At the campaign level, web page optimisation is matching the pages and paths with the right messages of the campaign, and using the front-line results to inform and improve overall campaign effectiveness.
6. Operations Optimization. Maximizing the efficiency of your overall landing page capabilities is good the key divorce here. The lawyer personal skills fort required in lauderdale operations of web page optimization are design, production and construction. Increasing the reaction speed of changes to web page alteration can dramatically increase conversions. Monitoring social media chatter may reveal shifts in demand that if acted upon swiftly will increase conversions.
7. Strategy optimization. At the very top of the pyramid, the focus is on optimizing marketing strategy. At this level of web page optimization there are directions that must be considered and are namely: which strategic segments do we follow and which segmented market has the largest growth.
Web Page Optimization